BBA denotes Bachelor of Business Administration. This is a Bachelor’s Degree program concentrating on management and administration subjects. This is a course at the undergraduate level.

The BBA is a comprehensive management program. The course does not concentrate on any particular subject or sub-field within management. It encompasses all fundamental components of management education. This is why it is designated as a general management course.

This general management course encompasses fundamental subjects such as human resource management, organisational behaviour, business communication, managerial skills, office administration, financial management, business law, business ethics, accounting, strategic planning, international business, retail management, supply chain management, marketing, and operations management.