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yanz@1234572025-04-07T17:11:10+00:00Table 1 shows the scores on individualism, uncertainty avoidance, and long-term orientation as well as price prevalence (in %) for each country. We were able to read out prices from 31 different countries. (4) The values for the three cultural dimensions individualism, uncertainty avoidance, and long-term orientation were taken from the “Hofstede-Insights” website Hofstede-Insights (n.d.). In terms of selecting countries, a set of a-priori criteria was established to reduce complexity of the data analysis and to ensure comparability. It is well known that culture influences consumer behavior, but the impact of culture on pricing is less studied. Market to your customers [...]